She’s had a hand in the creation of 15-additionally fragrances, but that does not indicate Milan-centered fashion legend Donatella Versace is phoning it in these days.

For her most up-to-date olfactory effort for gentlemen — “Eros Flame,” the sequel to 2012’s “Eros” — Versace oversaw each individual part of the task, from its significantly-flung components (like Texas cedar, Haitian vetiver and Madagascar black pepper) to its fiery-crimson, Medusa-stamped bottle.

“Fragrance is one of my passions,” Versace, 64, tells Alexa. “Whenever I travel, I find the time to look for out unique scents from all in excess of the world. It’s like a private collection to me, one particular that evokes equally memories and desires.”

Like its predecessor, “Flame” nods to Greek mythology — a central, overarching topic for the overall manufacturer. “These are legends that are timeless, and as highly effective currently as ever,” Versace notes. “It’s why the symbol of Versace is the Medusa. I really like to get traditions, force them into the foreseeable future and make one thing new.”

For “Flame,” that indicates pairing “hot” and “cold” elements — like pepperwood and a chinotto accord, influenced by the beloved Italian, citrusy gentle drink of the same identify. “It’s like really like at first sight, that fast attraction that grabs keep of the senses,” Versace states of the accord, which was crafted from lemon, tangerine and bitter orange.

An unapologetically daring scent, the fragrance targets fellas who really don’t mind grabbing the spotlight.

It’s for a sturdy, passionate, self-confident person who’s in contact with his thoughts.

“It’s for a sturdy, passionate, self-assured person who’s in contact with his feelings,” Versace states. “When adult men dress in ‘Eros Flame,’ I want them to really feel empowered, like they could do everything.”

Versace dials into her brand’s devotees by using Instagram. “There are so quite a few younger folks who I see on the road, or on their social media feeds, and how they dress in Versace in their own way is these types of an inspiration for me,” she claims.

“I adore how the new era wears Versace, and then shares their enthusiasm with their mates all around the earth. It’s a whole new way of imagining about fashion, and it is only just starting.”

Indeed, Versace is considerably from resting on her laurels.

“I appreciate my get the job done so substantially,” she says. “There is no this sort of factor as a normal working day — we have so quite a few collections, so quite a few choices about exactly where to choose Versace subsequent. Do I dislike everything? Only that I wish I could do more.”



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